Opening hours
Daily from 11.00 till 19.00 hrs.
Ticket Valid any day of the year
BOOK HERE = SKIP THE QUEUE
Heineken Experience is closed on 1 January, 30 April, 25 and 26 December. The Heineken Experience is accessible for disabled visitors. Visitors under the age of 18 must be accompanied by an adult. According to Dutch law and Heineken policy, we do not serve alcoholic beverages to visitors under the age of 16.
Location
Stadhouderskade 78, Amsterdam. Take tram 7, 10, 16,
24 or 25 and get off at the Heineken Experience.
We’re not the Heineken Museum, we’re the Heineken Experience. Why? Because four levels of interactive experiences in the former brewery will plunge you chin deep into the fascinating world of Heineken!
See it, hear it, smell it, taste it and enjoy it. Welcome to the Heineken Experience.




